Interview

When did you decide that a career in music was for you?


When I was about 16  and started writing my own songs. 

Who are your musical inspirations and why?


John Fogerty, Little Richard, Elvis Presley etc. I've always been into 60's music and that's what I started singing and playing when I was a kid. 

Can you tell me 3 things about yourself that people might not already know?


I've been boxing since I was 15, I like animals more than humans and I had hens as my first pet when I grew up. 

What song of yours best describes you and why?


Bob Seger – Old Time Rock N Roll because I'm an old guy in a young man's body. 

What has been the best gig you have done to date and why?

Hm. Should be in Nottingham at Firefest. We just got back from two weeks of touring in China and that tour was such a pain in the ass, I thought I was going to die and when we got back and played under “normal” circumstances it was so easy to just go on stage and kill everything. 

If you could perform a gig at any venue where would it be and why?


I've always had a dream at performing at Wembley. Still on my bucket list. Because I used to dream about that when I was working as a Karaoke host before my music career started. It's just a dream that's been with me for a long time. 

What has been your best achievement to date and what would like to achieve in the future?


One of the highlights for me is working in NYC and performing Jesus Christ Superstar live in front of millions of viewers on NBC. I was also nominated for a Grammy and went to the Grammy awards in the beginning of this year. Next stop – Wembley! 

Tell me a story from backstage or after a gig?


I can tell you a story about when we were on a way to a show and I really had to take a shit. We were on autobahn and were in a hurry so I emptied my Pringles can, placed it under my ass and did my thing...

What do you like best about being a musician and why?


That you get to travel a lot and see the world. I think it's important to get perspective to understand how the world works. 

If you were not in the job you are now what would you be doing?


Well I do a lot of different things e.g. manager, I have my own beer brand, lectures in entrepreneurship etc. So I would probably keep doing that.  

What has been the best gig you have been too as a fan and can you tell us about it?


I don't know... I don't really like going to shows but I have bought tickets to see Rammstein next year and I've heard a lot of good things about their shows. So ask me again next year. 

What would your ideal festival line up be and why?


Queen, John Fogerty, Little Richard, Pantera, Aerosmith... I've never seen or played with any of these artists and if I could change history that's the bands I would want to see. 

What would you say is the best piece of advice you have ever been given?


The less you give a fuck the happier you'll be”


Don't save what is left after spending, spend what is left after saving”


Do what you say you are going to do and don't promise anything you can't do”.


Spend each day trying to be a little wiser than you were when you woke up”.


…. to name a few.
 

What things make you happy and what things annoy you?


Music, reading, working out, singing makes me happy. Stupid people annoy me... and most people are stupid  :-)

What things do you like to do when you are away from music?


Reading. I try to read a book every day. 

Do you think social media and the internet are a good thing in the music industry?


Absolutely but I don't think it's all black and white. Not really sure if this whole democratisation of the music business is a good thing for all the artists. Basically everybody have the tools to create and release music easier than ever but I think that might lead to a lot of artists getting depressed since they might get the wrong idea about their own chance of success. It's called Survivorship bias in psychology and we tend to be overly optimistic of our own chances of success since most failures are ignored. You don't see the one millions artists that never made it on the cover of Classic Rock Magazine – you see the one that did. 

How important do you think you look and image is when it comes to being in the music industry?


Image is very important but you don't have to look like Shania Twain (or some other artist you might find attractive). You just need to have what we call “IT” and do your thing all the way. 

Can you tell us about any tattoos have and the significance of them to you?


One of the tattoos I have is a beer bottle and it's because I have my own beer brand in Sweden. Another one I have is a microphone... I guess I don't have to explain why. So I like to tattoo things that mean something to me – achievements etc.  

If you run the country for a day what would you change about it and why?


It of course depends on which country but in Sweden I would lower the employer's tax contribution and make it cheaper and easier to hire and create job opportunities for more people. Actually I would lower all the taxes. 

What would your ideal day consist of?


Working out, reading, getting a good deal for clients.

Can you tell me one thing about each member that people might not already know?


Sorry. Might be too private ;-)

Can you tell us about any new releases gigs or anything else coming up in the future?


We have a new album coming out early next year and our first single One by one will be released this fall. 

If you could say one thing to your fans what would it be and why?


Thank you for letting us do this. Why? Because we love it and wouldn't be able to do it without our fans supporting it. Imagine doing a tour with 0 sales. 

How would you answer the question Who are HEAT ?


A bunch of dysfunctional guys who got lucky. 

What was the first record or song you purchased and why?


Ha ha. I believe it was Shaggy – Boombastic. Because I was 7 and retarded. 

What would say to someone thinking about becoming a musician and getting into the music industry?


Go for it, work hard, do your best, be humble, find a mentor and hope to get a few lucky breaks on the way. 

If you could collaborate with any other band/singer or musician who would you choose and why?


John Fogerty. He's been one of my heroes for a long time. 

If you could have written one song from history which would it have been and why?


“Happy birthday to you...”. Apparently it's the most lucrative song ever.

What things make you uncomfortable?


Flying.

If you wrote a book about yourself what would it have in it?


A lot of things you will never find out.

What has the rest of the year go in store for you?

Heat releases, starting up a new project and management stuff.

Thank you for your time.