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Josephine Alexandra Interview

When did you decide that a career in music was for you?

I figured out I wanted to do music back in middle school when I started posting my music videos on Instagram and YouTube. People reacted positively to them, and that's when I knew I wanted to make a career out of it.


Can you tell me 3 things about yourself that people might not already know?

I was homeschooled during my last year of high school, I have a chihuahua named Joey (named after the character from ‘Friends’), and I love to play video games on my PS5.


What has been the best gig you have done to date and why?

I had an awesome time on my recent European tour 'Nacht der Gitarren' last October and November 2023. It was my first visit to Europe, and I played in 28 shows across 5 countries – Germany, Italy, Austria, Switzerland, and the Netherlands. Meeting fans from different parts of the world and experiencing new cultures made it a super special and unforgettable experience for me.


If you could perform at any gig at any venue where would it be and why?

I think performing at the Sydney Opera House would be amazing. It’s an absolute dream for any musician because of its iconic status as one of the world’s best music venues. Plus, the fact that it’s relatively close to Indonesia makes it more exciting. Performing there wouldn’t only be a personal milestone but also an opportunity to showcase my music on a global stage. 


Tell me a story from backstage or after a gig?

When I was performing on the Virgin Voyages cruise in 2023, I noticed this enthusiastic woman really getting into my music, grooving along the beat. However, after the gig, she mistook me for being Korean and greeted me with a cheerful ‘annyeong haseyo!’ It was a funny mix-up because I’m not Korean, and after I politely corrected her, we both laughed it off lol.


What has been your best achievement to date and what would you like to achieve in the future?

It has to be performing internationally in 2023, reaching audiences in America and Europe. Up until then, I only performed mainly in Indonesia. In the future, my big goal is to continue creating more music and other creative works and share them with a global audience. I’m excited about the idea of traveling the world with my art, connecting with diverse cultures, and letting my creativity flourish on an even bigger stage.


What do you like best about being a musician and why?

What I love most is the immediate connection with the audience. When I perform, I get to showcase my skills in real-time, and seeing people enjoy the music right there in the moment is very rewarding. Plus, music is a universal language that brings people together. Knowing that my music can resonate with anyone, anywhere, is what truly makes being a musician special to me.


If you were not in the job you are now what would you been doing?

I’d likely create my own music school as a way for me to pass on my knowledge for music with others. It’s all about spreading the joy of music and helping others discover their musical talents.


What would you say is the best piece of advice you have ever been given?

One of the best pieces of advice I’ve come across is the idea that every musician has their unique strengths and weaknesses. Instead of obsessing over trying to master every technique, it’s often more effective to focus on enhancing your strengths to the max. As one of my favorite books, ‘Atomic Habits,’ puts it, “a good player works hard to win the game everyone else is playing. A great player creates a new game that favors their strengths and avoids their weaknesses.” It’s a powerful reminder that embracing what makes you unique can lead to remarkable success.


What things do you like to do when you are away with music?

I like reading books, playing video games, watching movies and YouTube videos. I like to explore different perspectives and learn new things while also staying entertained. On top of that, spending time with my family and friends makes me the happiest.


Do you think social media and the internet are a good thing in the music industry?

Social media and the internet have revolutionized the music industry by providing powerful tools for artists to promote their work and connect with audiences globally. However, it’s crucial to use them wisely. Artists need to be aware of issues related to copyright, privacy, and the potential for negative feedback or online controversies. It’s all about finding the right balance and making the most of these opportunities while being mindful of potential challenges.


What has been your experience during the Covid-19 situations? Can you tell us how this has affected you professionally?

My experience during the pandemic was quite unique. I’m more of an introvert, so the months of staying indoors didn’t take as much of a toll on me as it did on others. In fact, it turned out to be a very productive year for me professionally. Since I produce music videos at home, I took advantage of the situation by actively creating and uploading more content. Being home the whole time allowed me to focus on my music and connect with my audience through videos. It was a challenging time for many, but it unexpectedly became a period of growth and creativity for me in my music career.


What would you say to someone thinking about becoming a musician and getting into the music industry?

My advice is to do it because you genuinely love what you do. While fame and success can be enticing, it’s crucial to stay grounded and remember that not everyone in the industry has your best interests at heart. Some may appear to be supportive, but their primary focus is often on the business side of things. Stay true to your artistic vision, surround yourself with a trustworthy team, and prioritize your passion for music above all else. It’s a challenging journey, but your love for the craft will keep you going through the ups and downs.


If you wrote a book about yourself, what would it have in it?

I think it would primarily consist of my career experiences, life lessons, challenges and triumphs, and my future plans. Overall, it would be a reflection of my personal and professional narrative, aimed at sharing insights and experiences that might inspire or resonate with others.


What has the rest of the year got in store for you?

I'm busy working on my first original album, and I'm also making plans for a China tour later this year. Fingers crossed, I'm hoping it all comes together!

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