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 Tips for Unsigned Artists to Get Further & Reach More People

1. Focus on Quality, Not Just Quantity

  • Don’t rush to drop music just to stay visible. Take time to polish your sound, mix, and master your tracks.

  • Release songs that make people want to share — that’s your best marketing.

2. Build a Strong Online Presence

  • Instagram, TikTok, YouTube Shorts, and X (Twitter) are key platforms.

  • Post content regularly: behind the scenes, snippets, live sessions, challenges, and personal stories.

  • Use short-form video to preview new songs or highlight your unique style.

3. Utilize Music Distribution Platforms

  • Use services like DistroKid, TuneCore, UnitedMasters, or Amuse to get your music on Spotify, Apple Music, and more.

  • Make sure your metadata is correct — titles, credits, and artwork matter.

4. Engage With Your Audience

  • Respond to DMs and comments.

  • Build a real fanbase, not just followers. Talk to them like real people.

  • Create a mailing list or Discord server for die-hard fans.

5. Leverage TikTok & Trends Smartly

  • Create content with trending sounds, but add your unique twist.

  • Don’t just follow trends—start your own, like a dance challenge or hashtag around your song.

  • TikTok isn’t just for silly content—it’s driving music discovery globally.

6. Collaborate With Other Artists

  • Work with artists at your level or slightly above.

  • Collabs = cross-promotion. Their audience becomes your audience too.

  • Also collab with videographers, producers, dancers, designers, etc. — expand your creative circle.

7. Submit to Playlists

  • Start with independent curators on Spotify, YouTube, Audiomack, SoundCloud, etc.

  • Use sites like SubmitHub, Groover, or PlaylistPush (but vet them first).

  • Create and promote your own playlists with your music in the mix.

8. Perform Live — Online & Offline

  • Do IG Live/YouTube Live sessions, virtual open mics, or live recordings.

  • Look for local gigs, open mics, college events, or community festivals.

  • Even small shows build connections and content.

9. Pitch to Blogs, Channels, and Influencers

  • Send personalized emails/DMs to music blogs, YouTube reactors, DJs, and niche influencers.

  • Be polite, brief, and include a press kit: short bio, links, and a standout song.

  • Focus on why you’re different and why their audience will care.

10. Treat Your Music Like a Business

  • Set weekly/monthly goals (e.g., gain 500 followers, release 1 new song, get 3 blog features).

  • Track stats: Which songs perform best? Which content gets engagement?

  • Learn the basics of branding, marketing, and royalties.

Bonus: Free & Low-Cost Resources

  • Canva – for cover art and social graphics.

  • CapCut or InShot – for editing promo videos.

  • Bandzoogle or Linktree – for a simple artist website or smart link.

  • SoundExchange, BMI/ASCAP – for collecting royalties as an independent artist.

Final Words:

Don’t wait to be discovered — build your own wave. It’s not just about talent anymore, it’s about visibility, consistency, and connection.

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